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改变未来的6大科技新概念

字体大小: - - ccz   发表于 11-08-23 18:17     阅读(2806)   评论(0)     分类:

 

今年在科罗拉多州的阿斯彭召开的《财富》科技头脑风暴大会(FORTUNE BRAINSTORM TECH CONFERENCE)期间新闻不断,比如在线音乐服务商SPOTIFY的首席执行官丹尼尔•埃克解释了云计算是如何使音乐业转型的;谷歌(GOOGLE)的财务总监帕特里克•皮特切克称,在即将普及的移动支付技术面前,传统的皮夹子式钱包就是“中世纪的玩意儿”;还有,哈佛大学前任校长拉里•萨默斯毫不留情地痛批了温克吾斯兄弟(电影《社交网络》中的人物,FACEBOOK创始人扎克伯格在哈佛的同学——译注)。

    其中有一个非常引人注目的谈话环节,《财富》杂志(FORTUNE)借此得以一窥未来几年科技界最耀眼的概念。医疗保健初创公司KEAS的CEO亚当•伯斯沃斯、专为企业打造行政管理平台的DOMO公司CEO约什•詹姆斯、社交软件公司JIVE的CEO托尼•辛格尼三人坐而论道,畅谈了他们眼中未来三年最重要的科技概念。以下内容摘自他们的原话。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    THIS YEAR'S FORTUNE BRAINSTORM TECH CONFERENCE IN ASPEN, COLORADO WAS PACKED WITH NEWS: SPOTIFY CEO DANIEL EK EXPLAINED HOW THE CLOUD IS TRANSFORMING MUSIC; GOOGLE CFO PATRICK PICHETTE DUBBED TRADITIONAL BILLFOLDS DOWNRIGHT "MEDIEVAL" COMPARED TO COMING MOBILE PAYMENTS; AND, OF COURSE, HARVARD PRESIDENT LARRY SUMMERS PULLED NO PUNCHES IN CALLING OUT THE WINKLEVOSS TWINS.

    BUT IN ONE OF THE MOST TELLING SESSIONS, FORTUNE GOT A PEEK AT THE BIGGEST IDEAS OF THE NEXT FEW YEARS. ADAM BOSWORTH, CEO OF HEALTH STARTUP KEAS; JOSH JAMES, CEO OF THE EXECUTIVE MANAGEMENT-FOCUSED DOMO; AND TONY ZINGALE, CEO OF SOCIAL BUSINESS SOFTWARE COMPANY JIVE, ALL TALKED ABOUT THE IDEAS THAT THEY THINK WILL MATTER MOST IN THE NEXT THREE YEARS. HERE THEY ARE IN THEIR OWN WORDS.

 

 

 

打造零售业的Hulu

约什•詹姆斯,Domo公司CEO

    有时我大半夜坐在家里看电视,突然会想到:该买洗发水了。如果是以前的话,我可能要走到厨房,把“洗发水”三个字写在购物单上,但是现在我只要登录亚马逊(Amazon)的应用,敲进“洗发水”三个字,就会出现一款我喜欢的洗发水。我只要点击“现在购买”,他们就会给我快递过来。由于我有“亚马逊优惠”(Amazon Prime,亚马逊推出的一项减免快递费的快递服务——译注),因此两天内我就会收到这瓶洗发水。对我来说,这比以前方便太多了。随着时间的推移,网购的便捷会极大地改变我们每个人的消费方式。大型零售商们必须意识到这一点,因为亚马逊只会日益壮大。

    我曾经和一个负责家得宝(Home Depot)网络运营业务的家伙谈过这件事,他也认为这是个大问题。说真的,他们怎么能竞争得过亚马逊呢?所以必须出现一个我所谓的“零售业的Hulu”,集成这些零售商的产品信息,而且还有像“亚马逊优惠”这样的一键送货功能。谷歌绝对有能力做这件事,不过要想和亚马逊应用在便捷性上进行竞争,还是得有人挺身而出。因为说到底,我们不会一个个地使用“家得宝应用”、“沃尔玛应用”,也不可能把其他25个大零售商的应用一一都下载下来,因此必须有人把它们整合起来。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Create a Hulu for big box retailers.

Josh James, CEO, Domo

    Sometimes I'll be sitting at home watching TV late at night thinking, I need to buy something like shampoo. Instead of putting it on the grocery list in the kitchen, I could just click on the Amazon app, type in "shampoo," and one kind I like will come up. I click "Buy Now," and it's on its way. And because I have Amazon Prime, I know I'm going to get it in two days. For me, that's faster than putting it on the list in the kitchen. That convenience is going to dramatically change the way I think all of us are going to consume over time, and the Big Box retailers need to figure that out because Amazon will only get bigger and bigger.

    I was talking to the guy from Home Depot who runs online for them, and he was saying that was a big issue. Really, how can they compete with Amazon? There needs to be what I'm calling the "Hulu of Big Box retail," where these retailers get together and there's one-click Prime-like shipping for all of them. Google could definitely do it, but someone needs to step up and compete with that Amazon's ease of use. Because frankly, we're not going to use that Home Depot app, Wal-Mart app, and 25 other apps for all the big box retailers out there. 

 

 
    

 

消费者精确定向营销

约什•詹姆斯,Domo公司CEO

    我在网络流量分析公司Omniture的工作经历让我了解到,很多企业都在寻找客户上煞费苦心。比如说梅塞德斯奔驰公司(Mercedes-Benz)想对我这间屋子里的人打广告,为了确保屋子里的每个人都能看到广告,必须花很多钱。但90%的钱都浪费在了那些看了广告也没有能力购买豪车的人身上。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 Find better marketing solutions.

Josh James CEO, Domo

    My experience with Omniture helped me understand how much people try to find customers. So say Mercedes-Benz wants to target people in a room I'm in. They would spend money trying to find each one of us, and 90% of their money would be wasted on people who would look at ads and would not have the means or capacity to buy a particular car.

 

 

 

全功能社交网络一家独大

托尼•辛格尔,Jive软件公司CEO

    我真心认为我们现在正处在社交网络的大混战中。Facebook完全是根据人的感觉和人们建立的社交图谱打造起来的。不过现在谷歌也加入了战局,铆足了劲与Facebook进行竞争,因为谷歌的霸主地位是完全建立在内容搜索的基础上的。但现在这两个世界已经发生了正面碰撞。最终,人们会希望人际网络能与内容搜索整合到一起,而我们所栖息的社交平台又将决定我们在哪里购物、在哪里消费内容,甚至决定了我们如何工作。

    我不认为最终社交网络会出现谷歌和Facebook双雄并立的局面,因为老百姓没有耐心在Facebook和Google之间来回切换。二虎相争,必有一伤,另一个则会占主流。现在还不清楚谁将胜出。但是我想三年后就会有答案。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 One social network to rule them all.

Tony Zingale CEO, Jive Software

    I do believe we're completely in the midst of social disruption. Facebook was completely built around the sense of people and the social graph that people create. And now we have Google, which is hellbent on competing because their whole franchise was built on the foundation of search for content. The two worlds collide. Ultimately, you want your people network to embrace search and content. And it will be the social platform that we live on that will determine where we shop, where we consume content, maybe the way we actually work.

    Ultimately with Google and Facebook, I don't think we'll have two tabs we'll go back and forth between. I think we're going to pick one. One will prevail. It's not clear which one, but three years from now, I think we'll have that answer.

 

 

 

 

卧室争夺战

托尼•辛格尔,Jive软件公司CEO

    为了争夺音乐平台、交付机制、智能手机和平板电脑领域的霸主地位,各科技公司竞相陷入混战。我们的家成了最后一个堡垒。最终,我们的家会变成一个像iPhone或黑莓手机一样便于访问的系统,一个集成了我们的朋友网络和职业圈子、而且能够消费各种内容的社交平台。不过在我看来,我们离这个目标还很远。因为眼下我们在家里还只能下下电影,还得在ESPN电视台和网络电视之间频繁切换频道。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The battle for the living room.

Tony Zingale CEO, Jive Software

    Battles have been fought   the music platform, the delivery mechanism, our smartphone and our tablet. The last bastion will be the home. That to me, is the last disruption to take place: to make the home as simple to access as our iPhone or BlackBerry device, a social platform with our network of friends and our circles of professionals consuming content of all different types. Because right now, we're still just downloading movies and flipping between ESPN and network TV.

 

 

行为模式干预网络

亚当•伯斯沃斯,Keas公司创始人兼CEO

    每个企业都想知道,如何才能让员工和消费者按企业希望的方式行事。从Facebook着手,我们首先做到了“你认识谁”,也就是人们的人际圈子。现在我们即将迎来重大的转变,从“你认识什么人”到“你知道什么事”,再到“你该做什么事。”

    如果说在“你认识什么人”这一领域做的最好的是Facebook,那么在“你知道什么”这一领域,最可能有所作为的是Jive和User Voice这样的企业。这些公司一直在研究企业应该如何利用消费者的社交圈子信息,为顾客提供最好的支持,同时还能精简企业的人员,模糊员工和非员工之间的界限。我认为Jive公司三年后就会成为一家举足轻重的公司。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

It's what you know.

Adam Bosworth Founder and CEO, Keas

    Everycompany is trying to figure out how do we get our employees and our consumers to do the things we want them to do. With Facebook, we started with who you know, and we're going to see a big shift from "who you know" to "what you know" to "what you do."

    In the "what you know" department, the contenders are companies like Jive and User Voice, all of whom have been figuring out how do we take who you know and use them to provide customer support in the best way possible and in a way that flattens the organization and blurs the employees and non-employees. My vote would go to Jive as the one that matters three years from now.

 

 

社交三部曲的第三步:“你该做什么事”

亚当•伯斯沃斯,Keas公司创始人兼CEO

    社交游戏有望成为企业解决“你该做什么事”这一问题——也就是消费者行为的利器。因为社交游戏有一种不断提供奖励的机制,还有一种不断提供反馈的模式,而且社交游戏可以设立目标。有了社交游戏,就有了一块研究人行为的试验田,这些玩家不仅有相同的喜好,还面临着共同的挑战,彼此之间又存在着竞争关系。这些人很想证明自己是某一领域的行家,也想看看他们的经纪人是不是股票交易的高手,还可以看看员工是不是正在努力提升健康状况。

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 ... and eventually what you do.

Adam Bosworth Founder and CEO, Keas

Social gaming turns out to be the way we'll see most companies tackle the "what you do" part of the equation because it provides a constant reward mode and a constant feedback model, and it actually creates goals. With social gaming, you have a group of people who not only have a common affinity, they have a common challenge, and they're competitive. So they like to know that they're the best at something, whether their broker is doing a good job at selling stocks or employees trying to be healthier.

 

 


 

 

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